Keyword density
Anybody who knows anything about SEO knows how important keyword density is. Keyword density plays an important role as far as page ranking goes. The number of times a specific keyword is used on a web page full of content represents the density of that keyword. If you use a specific keyword or keyword phrase 5 times in a 100 word article or page of content, then your keyword density is 5%. If you’re trying to get that page ranked high with search engines for that certain keyword or keyword phrase, you’ll obviously want good density.
Unfortunately, many mistakenly believe that the more times a keyword is used, the better. This is not the truth. In fact, if you use a keyword or keyword phrase too much on a page, you will be accused of keyword stuffing and maybe even spamming. That page may just get banned from search engines like Google. Thus the number of times a keyword is used isn’t the only way to measure density, but the way it is used is very important as well. If the keyword is thrown all over the page left and right then it is obviously “stuffing”. The best thing you can do is to try to find a balance on your web page.
Keep in mind that when I say “page of content”, I mean the words appearing on the page, and not the html or metatags. A good keyword density for a page of content will be around 3%-7%, and the keyword needs to be implemented in a professional manner and not just thrown all over the page in an obvious attempt at stuffing or spam. Therefore, for every 100 words appearing on your page of content, you should use the keyword or keyword phrase approximately 3-7 times in a professional manner.
One thing you can do is to measure the keyword density on the pages of your competitors. Find out exactly what the density is and pay close attention as to how the keywords are used on your competitor’s pages of content. There are a number of “keyword checkers” and “keyword density” measurement tools out there that can help you if you don’t feel like calculating it all yourself. Those who despise math can find these keyword checkers useful. These keyword density tools will even allow you to specify whether you would like to measure the content on a page only or the metatags and html as well.
Now that you have a better understanding of keyword density and how important it is to get it just right, you have increased your chances of succeeding with SEO.
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