Building a keyword list is a time-consuming process, but without finding “profitable” keywords for your business you won’t be able to be successful online. There are many keyword tools available on the market today, but to be honest I prefer using Google Keywords tool. It’s free, it’s accurate and easy to use. The other great keywords tools are wordtracker and keyworddiscovery tools.

Watch this video about Google keyword tool

Your very first step to build a list of keywords is to write down all of the products and services you will be promoting on your site or a blog. Next, use a keywords tool to expand your list. Finally, add negative, misspelled and “geo” keywords to your list.

Negative keywords

what is the negative keyword? It’s a word that will prevent your ad from being displayed. If you like me and using Google Keywords Tool, then adding negative keywords to your list is easy as 1-2-3. Change the data to display “Possible negative keywords” and add these words as you would add regular keywords to your list.

Misspellings and typos

Don’t forget to include misspelled keywords into your keywords list. Lots of searches have misspelled words and they are considerably less competitive in most cases.

Think of how a word is pronounced and think of all the different ways it could be spelled of misspelled. Here is a great example: the new search engine - www.cuil.com. It is the misspelled version of “cool”. Or another example: “kwik”.

Also, check keywords that can be separated. Example: ebook or e-book

Use plural and singular variations. Google does distinguish between plural and singular keywords, and it’s a good idea to consider adding both plural and singular versions of keywords.

Add “geo” keywords to your list. People very often add a location to their keywords, for example: Maryland consulting.

If you want to learn more about finding “profitable” keywords for your business, please check this hub

How to find right keywords

A “landing page” is a page that serves as an entry point through which visitors pass to the main content of a site. Using landing pages is one of the most effective ways to make your paid search campaign successful. With a landing page you have the ability to capture names and email addresses through so-called “opt-in” form. Most of the customers don’t make purchase during the first time visit, but once you have their contact info, you’ll be able to send follow-up messages and cross-promote other offers and multiply your earnings. I have to admit, that landing pages are not so powerful these days as they used to be a couple of years ago. One of the biggest disadvantages is that you have to take time to build a landing page and writing quality content. There is no secret that Google doesn’t favor pages that don’t have “about” and “contact us” information, little or not content at all. Building a landing page and writing valuable content is not that hard, but it takes time. And the most effective way to add valuable content to your landing page is by writing product reviews, creating side-by-side comparisons, or by offering coupons and discounts. Take a look at the example:

Dating

this site has a very popular landing page model as customers like to see how products and services stack up against the competition. Basically, you are saving tons of valuable time for your prospective clients by creating a landing page with side-by-side product comparisons. But remember, that you goal is to give 3-5 reviews, instead of building a very “busy” product directory. Keep your reviews simple and try focusing on the most important (from customer’s point of view) aspects, such as: price, number of movies, shipping times, discounts, free trials etc. One thing that would definitely improve your conversion rate is adding a rating system. Let’s say you have 5 reviews of 5 different brands. The very first will get 5 star rating, and thus will be a clear winner. This will help your customers to make a decision.

I have checked many videos on youtube about creating and optimizing landing pages, and I believe this one you should watch

No matter which products you decided to sell as an affiliate, there are a few things that you should consider in order to capture visitor’s attention, keep their interest and motivate them to take action. One of the most important things is KNOWING YOUR CUSTOMER:

• age, gender
• demographic data
• what they really buy when they buy this product (example: you sell an “anti-age lotion”, but your customer will buy a hope of living longer with no wrinkles:)

Another thing to take care of is developing a landing page “draft”, the wireframe. It will help you to determine your page structure. And as any draft, this can be done by using a simple pen and paper. While creating a wireframe, you should decide how many images you are going to use on your upcoming landing page and identify “call to action” and headlines. Remember, that headline is one of the most important components on your landing page and it should grab the visitor’s attention and motivate them to stick around. Your headline should be short and to the point.

One of the advertising executives Fairfax Cone was absolutely right by saying that “Advertising is what you do when you can’t go see somebody”. What does any ad campaign successful even before it starts running? Knowing your prospect and do everything you can to talk to only that kind of person. Now one of the toughest questions. If you are a small business owner you probably have very limited budget, but definitely need professional help in order to properly set up your campaign. When it comes to marketing, getting help is an indication of success. It means that you’ve decided to strengthen the image and message your project in the marketplace. It also means that you are willing to invest some of your hard-won profits into your business-building effort.