Writing a good sales letter is not easy, but as we all know: practice makes perfect. The #1 mistake businesses make is that they don’t pay much attention to their existing customers, those who have actually bought something. It surprises me as the first sale is the toughest and it is much easier to sell something again who already trust you than to someone who has never bought anything from you. All you have to do is to keep in touch with your existing customers by updating them with your promotions and events. Here are some tips for writing a sales letter that sells:
Entertain your readers
- come up with interesting facts, shocking news
How to start your story:
- I have a funny store to tell you
- guess what happened to me yesterday
- the other day I was
- Oh, I forgot to tell you! I…
- tell the most important part of your letter in the P.S.
How to finish you story:
Make you readers to respond to you, ask a question!
- can you believe this?
- has this ever happened to you?
It’s not a secret that people are scanning texts and after they read the first line of a first paragraph, the next place they will likely look is the P.S.
Phrases, that now have “negative” impact and not recommended to use:
- you have been specially selected to participate in
- don’t read this unless you’ve decided not to order
- you are cordially invited to
- congratulations! You won!
- frankly, I am puzzled
- if you will just give me six minutes of your time right now, I’ll show you how…
- from the desk of…
- Bad news..
- Good news!
The main goal of any sales letter is to make a sale. So, make it as easy as possible to buy your product and use “call-to-action” language to tell your prospective buyers what to do. You can find more about using the “call-to-action” words here.
